ISM Vision, our in-track networks, is the exclusive digital screen network for 20+ professional motorsports venues in the United States. This network consists of a mobile fleet of 86″ LG-MRI Bold Vu display screens that are transported each week to NASCAR races, which allows tracks to have a temporary smart signage solution during high impact event weekends to maximize the value to their partners and sponsors. Along with our screens, sponsors are able to tap into a social community of over 60k followers through @racefancentral.With engagement rates exceeding 20% and a full-year audience exceeding 20m consumers, we speak to and for race fans. 2019 marks our third year with NASCAR and we continue to be committed to helping modernize the sports and the areas where fans prepare for their favorite sport.
The ISM Vision network is an example of how ISM Connect can deploy a flexible and customized solution, which caters to the unique needs of our track partners, International Speedway Corporation and Speedway Motorsports, Inc.
Each and every week during the NASCAR season, fans can walk through the fan zones and midways of some of America’s most popular sporting venues and engage with our bright and bold outdoor display screens. These screens deliver a robust variety of content and messaging that is specifically tailored to the audience that is in attendance of that event. Below is a small list of the type of compelling content that fans can enjoy throughout the race weekend.
- Fan-friendly messaging such as daily schedules and event information
- On-site / On-line contests and sweepstakes
- Details about upcoming events and promotions
- Social media integration highlighting event-based social engagement