Welcome To The ISM Connect Blog
Real life and real stories directly from ISM. Helping you power what’s possible to serve fandom, innovate digital marketing and enhance fan experiences.
It all starts with the minimum viable product… or does it? Two ISM Connect teammates reveal their secrets to success.
Our CRO provides an inside look at her leadership style, career accomplishments and her views on the future of live event advertising.
Augmented reality, fantasy gaming, virtual broadcast sets… This is the tech to try during opening weekend.
Who is behind the ISM analytics curtain and what do these mystery men and women actually do? Here is a sneak peek into the secret (and not so secret) lives of our analytics superheros.
With insider access and unprecedented giveaways, ISM Connect continues to modernize the way fans experience NASCAR — on social platforms.
Seamless game day tech integrations and smart venue experiences are at the top of the list. Here are our key takeaways from CES 2019.
Sharing our progress for 2018 and a look ahead to 2019. Its gonna be a helluva ride!
Debunking common myths around misunderstood standards visual recognition technology
Our CEO shares his personal perspective and strategic vision for ISM’s first sports partner, MiLB.
Minor league ballparks are getting a tech upgrade that both fans and sponsors will enjoy.
Existing in the delicate balance between added value and promotion, native digital out of home advertising is here.
Julie Giese talks with us about her work ethic and leadership style in her new role as President of ISM Raceway.
An inside peak into the best reasons to visit a NASCAR venue of the future.
The first post in an article series titled Product Benefits, Bernie Gray, data scientist for ISM Connect, reveals the inner workings of our audience measurement capabilities.
From the wave of the internet to AI and machine learning, our CTO talks about tech trends and the future of high value venue security.
Ryan Owen runs the day to day business at ISM Connect and, by way of example, aims to build a culture where egos are left at the door.
ISM Connect COO Michael Verlatti defines success, talks digital disruption and reveals his game day mantra.
Update around ISM progress and upcoming goals, moving quickly within a fast paced enviornment.