In our series How We Innovate, we explore some of our most strategic customers to explain how our technology is empowering commerce and sport. The new generation of consumers expect an experience when attending events and engaging with the event attendee has become ever more paramount for conference organizers. Barrett-Jackson is working with ISM Connect to understand their attendees and add direct value to their auction experience through the use of smart screen displays and audience analytics. How this works At Barrett-Jackson’s recent Palm Beach auction, ISM Connect deployed an intelligent screen network around the auction grounds, delivering live auction block coverage, event schedules, and real-time social content. This content helped attendees connect with other attendees and stay attuned to the event while walking throughout the showroom floor. How this helps our customer Using ISM Connect’s audience analytics technology, Barrett-Jackson was able to collect demographic data related to their attendees, including visitor count and engagement (impressions). These comprehensive insights and event heat maps can be delivered directly to sponsors and event managers to let them understand their impact and improve year after year.