With the Can-Am 500 set to kick off on November 9 during the grand reopening of Phoenix, AZ ISM Raceway, here are the top five things that fans will get to experience while they are there.
- Making stadium seating at NASCAR events feel premium
This weekend, fans will enjoy new and improved seats — 20” or 21” wide — with, wait for it… cupholders. Many of the seats are in complete shade. In a section called “The Edge”, fans will get padded seats with charging stations and tables between them. While some of these amenities are part of other sports venues, ISM Raceway is pioneering within NASCAR to make this more commonplace
- Providing insider access to driver garages
Racegoers will literally be able to watch the teams work on their vehicles via five new open access Monster Energy NASCAR Cup Series garages. They will be able to see the drivers meetings through glass windows and be part of the celebration in Gatorade Victory Lane. Raceway reps are saying that fans will be so close that “you’ll be able to feel the confetti.” Its this kind of access that will bring NASCAR forward and create more connections between passionate fans who want to get closer to drivers.
- Making a piece of the finish line your own
On Sunday of the Can-Am 500 weekend, fans will be able to sign the start/finish line which has been relocated near the iconic track crescent. O’Reilly Auto Parts, the sponsor of the crescent, will be hosting the Pre-Race Party on Sunday where fans with INfield wristbands will be able to leave their mark, literally.
- Enabling the digital consumer at the race
This is a big deal. In all of the common areas and all of the suites — 19 new, 32 renovated — fans will be able to access the internet for free, without using their cellular data. This access includes the DC Solar Power Pavilion, the INfield and within the Grandstand. While its long been a frustration point, this access allows fans to click, share and discuss the race.
- Modernizing concessions with tons of brand new watering holes.
Just to name a few, the brand new ROLL-BAR in the DC Solar Pavilion is now a permanent structure within the raceway. No more tents, no more porta-potties. In the Infield, fans will also be able to enjoy a new Modern Margarita Tequila Bar, Portacool Chill Zone and the Miller Light beer garden. Not your father’s raceway, but at the ISM Raceway, technology and accessibility are important themes.
For more information, visit https://www.ismraceway.com/
Amie Sheridan is a Philadelphia-based writer and content strategist serving sports technology startups. Her work has appeared in Sports Business Journal.