Introducing the Allegiant Airlines MiLB Network
ISM Connect’s network of high-definition LCD smart screens will provide select MiLB stadiums with innovative technology and data capabilities to create meaningful connections with fans before, during and after ballpark events. Through dynamic digital display screens, interactive experiences and social media integrations, fans can engage with unique and custom content, digital marketing, and more. The new technology will gather and generate data about consumers in each MiLB market with an eye towards driving enhanced fan engagement, increasing event-based revenue and facilitating meaningful access for strategic partners.
ISM Connect’s solutions will give MiLB teams a new means to disseminate their marketing messaging and allow them to monetize new inventory by building the network’s capabilities into existing or new business partnerships. Leveraging ISM’s content management system to produce, schedule, and manage targeted marketing and custom branded content will allow teams to drive engagement, incremental revenue and brand conversions.
“ISM Connect’s digital engagement network will transform how Minor League Baseball teams and ballparks connect their technology to their fans and in turn, enhance the overall consumer experience,” said David Wright, Chief Marketing and Commercial Officer for Minor League Baseball. “This partnership will allow us to understand and connect with our fans on a deeper level, while continuing to evolve as a leader in the technology space.”
“MiLB’s unparalleled reach and scale along with their local market connectivity is a perfect fit for our network,” said Kent Heyman, CEO of ISM Connect. “Baseball clubs, fans, and brands across the country will all uniquely benefit from ISM’s contextual live event advertising platform and the actionable insights we deliver to help measure live event engagement and campaign performance.”
About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2017, Minor League Baseball attracted 41.8 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information visit MiLB.com.
About ISM Connect
ISM is an industry innovator building the world’s first fully-integrated network of smart engagement technology. ISM’s network of 100 venues, 10k retail locations and reaches an audience of over 100 million consumers. We modernize the way fans experience events, brands market and venues present themselves.
As an integral part of the ISM Connect partnership, MiLB will soon announce a first-of-its-kind naming rights partner for the network, aligning with a major U.S. brand who will spearhead the efforts to develop and amplify this digital network.