Modernizing the fan experience

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What we do

ISM is an industry innovator building the world’s first fully-integrated network of smart engagement technology. ISM’s network of over 100 venues reaches an audience of nearly 110 million consumers. We modernize the way fans experience events, brands connect with fans and venues deliver unforgettable experiences.

Connecting Fans

Our platform targets the needs of the modern consumer, through personalized and smart messaging in environments where they are highly engaged.  Through our network and related consumer campaigns, we strive to empower a culture of fans who share a common interest, creating safe communities and capabilities that make the event experience more enjoyable.

Enabling Brands

We are creating new opportunities for brands to connect with fans through digital out of home touchpoints delivered at public entertainment and sporting events. Advertisers can run engaging integrated marketing campaigns through our smart screen network and consumer-facing social channels.  This boosts event activation and demonstrates product conversion.

Powering Venues

ISM is building a new vertically integrated media and technology platform that modernizes the fan experience and creates new engagement opportunities. At your most visible events, we provide data around audience and foot traffic through our robust reporting capabilities. In addition to providing engagement technology, we are actively building venue security and safety solutions.

Working together to innovate venues.

“The ISM partnership allows us to better understand our fans through digital analytics.  And through our corporate partners, it creates new opportunities to connect with our fans at a much deeper level to provide a more personalized message.  It will change the way fans experience our games.”

David Wright, Chief Marketing Officer of Minor League Baseball

Some of our Clients

The ISM Connect smart screen network includes an audience of over 100m consumers spread across the US.  Our fans engage at an average of over 40%  and engage at high value venues and events. 

Minor League Baseball

In 2019, MILB ball parks will get a face lift with, digital opportunities for club programming and advertiser sponsorships on our screens.


ISM Connect manages the digital fan experience at 23 NASCAR tracks throughout the racing season under the name of ISM Vision.

ISM Raceway

The most technologically advanced NASCAR track, featuring our name and technology, front and center.

Our Stories

Real life and real stories directly from ISM. Helping you power what’s possible to serve fandom, innovate digital marketing and enhance fan experiences.

Think NASCAR isn’t tech forward? Think again.

Augmented reality, fantasy gaming, virtual broadcast sets… This is the tech to try during opening weekend.

ISM’s Superheroes of Data Analytics, Unveiled

Who is behind the ISM analytics curtain and what do these mystery men and women actually do? Here is a sneak peek into the secret (and not so secret) lives of our analytics superheros.

Meet @RaceFanCentral, our new social engagement community

With insider access and unprecedented giveaways, ISM Connect continues to modernize the way fans experience NASCAR — on social platforms.

What the sports industry is investing in right now.

Seamless game day tech integrations and smart venue experiences are at the top of the list. Here are our key takeaways from CES 2019.

ISM Connect: Looking back on 2018 and forward to an exciting start of the new year

Sharing our progress for 2018 and a look ahead to 2019. Its gonna be a helluva ride!

ISM Connect
100 S. Main St.
Doylestown, PA 18901